What is Go Live Notification?

An alert sent to followers and subscribers when a streamer starts broadcasting. Notifications can be customized and appear on Twitch, email, and mobile.

Go-live notifications help your existing audience know when you're streaming. However, Twitch doesn't send notifications to all followers — only those who have enabled them. This means you can't rely solely on notifications for viewership.

Discord go-live channels, social media announcements, and community engagement supplement Twitch's notification system to ensure your audience knows when you're live.

Put this into practice

Learn more in our Stream Growth Strategy guide.

Read the Guide